Insights
Practical writing on visibility, search and independent practice for therapists.
Start here: the free 10-point therapist website audit
Ten checks that decide whether clients find you on Google and in AI search, with a downloadable guide to the fixes.
Psychology Today vs Google Business Profile: Where Should a Therapy Practice Put Its Money?
Psychology Today costs $29.95 a month for a profile you do not control. A Google Business Profile is free and puts you in the local map pack. Here is which a therapy practice should build first, and when the paid listing still earns its place.
How to Rank on Google for Therapists: The Order to Do It In
A step-by-step guide to ranking on Google as an independent therapist. What to do first, what each step actually moves, and how long it realistically takes.
How to Get Your Therapy Practice's Google Business Profile Ready for Gemini
Google's Gemini can now read your Google Business Profile to shape AI answers and draft review replies. Here is what changed on June 10, who it reaches, and a readiness checklist for solo therapy practices.
Aetna Is Cutting Rates for Alma Therapists on July 15. Here Is the Income Math, and What Private Pay Changes.
Starting July 15, 2026, Aetna will reimburse 53-minute sessions at the same rate as 45-minute sessions for therapists on Alma, and eliminate the doctoral-to-master's rate differential entirely. Here is exactly what it costs your practice, and whether private pay changes the math.
AI Search for Therapists: How Clients Find You on ChatGPT, Perplexity, and Google in 2026
Clients are increasingly finding therapists by asking AI tools instead of scrolling directories. Here is how AI search actually selects who it recommends, why it works differently from Google, and what makes a therapy practice visible across ChatGPT, Perplexity, and Google's AI answers.
Your Therapy Practice Is Getting AI Search Traffic. Here's How to See It in Google Analytics.
Google added a dedicated AI Assistant channel to GA4 on May 13, 2026. It automatically tracks visits from ChatGPT, Gemini, and Claude. Most therapists have no idea it exists. Here is exactly where to find it and what it tells you.
How Therapists Get Found on Perplexity (And Why It Works Differently Than ChatGPT)
Perplexity Health launched in March 2026 with clinical journal integration and a freshness-first citation algorithm that makes it the most accessible AI search platform for independent therapist websites. Here is how it works and what to do about it.
Grow Therapy Now Manages Your Psychology Today Profile. Here's What That Means.
As of June 1, 2026, Grow Therapy requires providers to opt in to a platform-managed Psychology Today profile. If you have your own PT profile, a second one now exists alongside it, branded and controlled by Grow.
What Aetna's Rate Cuts Mean for Therapists on Alma
Aetna is cutting reimbursement rates for Alma-contracted therapists on July 15. Here is what is changing, what it costs, and what it means for practices built on platform-dependent client flow.
I Didn't Go to Grad School to Learn Marketing
Marketing feels wrong to most therapists. Not because they're bad at it. Because the advice they keep getting was designed for businesses that want scale. Therapy isn't that.
Psychology Today Referrals Dropped: What the Data Shows
Independent therapists report 40-70% fewer Psychology Today referrals than two years ago. See the data on what changed and what to do instead.
Google Business Profile for Therapists in Spain
Most English-speaking therapists in Spain are invisible on Google Maps. This guide covers GBP setup, category selection, and ranking signals for Spain.
Do Therapists Need SEO in 2026?
Most therapists are asking the wrong question about SEO. Here's what search visibility actually means for independent practitioners in Spain in 2026, and what to do about it.
What Therapist SEO Costs in 2026 (Honest Breakdown)
SEO pricing for therapists ranges from zero to thousands per month. Here's an honest breakdown of what each level actually gets you, and what makes sense for an independent practitioner in Spain.
How to Get Therapy Clients Without Psychology Today: A 2026 Action Guide
An eight-step playbook for independent therapists building practice without directory dependency. Google Business Profile, SEO foundations, niche directories, and the referral network system that actually works.
How Therapists Get Found on ChatGPT and AI Search (2026)
When someone asks ChatGPT to recommend a therapist, most independent practitioners do not appear. Here is exactly why and what changes it.
Therapist Website Not Getting Traffic: What Is Wrong
A therapy website that does not rank is almost always a structure problem, not a copy problem. Find out what Google needs and how to fix it.
Why Therapists Leave Psychology Today
Psychology Today did not get worse. The market around it changed. Here is what shifted, why independent practitioners are exposed, and what to build instead.
How to Write a Therapy Website Page AI Will Cite
Clients are asking ChatGPT to recommend therapists. Whether your practice appears in those answers depends less on how your site reads to humans and more on how it reads to machines. Here is what to change.
Therapist Website Copy Overhaul for Clarity
Therapist website copy fails at three spots: homepage hero, about page, and services. The overhaul checklist that fixes each in under three hours.
Keywords for Therapists: Where to Put Them and How to Choose
How to choose keywords for therapists and where to place them on your site. A practical guide to the mental health SEO keywords that match what clients actually search for.
How to Get Your Therapy Practice Cited on ChatGPT, Perplexity, and Claude in 2026
AI engines are becoming a referral source for therapy practices, and the sites they cite most are not necessarily the ones with the highest Google rankings. Here is what determines whether your practice appears in AI-generated responses and what to do about it.
Google Business Profile for Therapists: How to Rank in the Local 3-Pack
Most therapists have a Google Business Profile but almost none have optimized it. The local 3-pack captures 75 percent of clicks for high-intent searches like therapist near me. This guide covers the five optimizations that actually move a therapy practice into those top three results.
Psychology Today Referrals FAQ: What Independent Therapists Need to Know in 2026
Yes, therapists can still get referrals from Psychology Today, but volume has dropped meaningfully since 2023. This FAQ covers the algorithm, two-city listings, cost per acquisition, and what owned visibility looks like instead.
Does a Therapist Need a Niche to Rank on Google?
Yes, and the reason is keyword competition, not marketing theory. Here is how niche positioning changes your ranking odds and what it means if you work as a generalist.